Daily Breakfast Club | Farmers Market Activation

MDNT partnered with two emerging Nashville CPG brands to create a scalable, founder-free activation that drove both brand awareness and direct sales. The Daily Breakfast Club was a concept designed and executed by MDNT to bundle complementary products into a recurring farmers market experience.

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• Limited brand awareness and early-stage distribution
• Founders unavailable for on-site execution
• Need to generate point-of-sale revenue to justify activation investment

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• Designed and launched the Daily Breakfast Club concept, bundling coffee and bagels for weekly purchase
• Leveraged the recurring nature of the farmers market to build habitual consumer behavior
• Deployed a consumer activation team using a “question of the day” to drive engagement and sampling

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Both brands gained exposure to a new local consumer base, generated direct sales, and captured valuable product feedback through consistent, conversation-led sampling and engagement.