Patron Tequila | Ongoing 3PL Field Marketing support

Patrón partnered with MDNT to streamline field marketing logistics and execution, allowing its sales team to stay focused on selling while maintaining a consistent, elevated brand presence at events in Middle Tennessee. MDNT operates as an ongoing extension of Patrón’s field team, owning storage, logistics, and on-site execution.

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• Sales representatives were being pulled out of market to manage event logistics
• The need for repeatable, standardized activation support in a priority market
• Ongoing storage, asset management, and rapid deployment capabilities

• Established year-long storage and asset management at MDNT’s Nashville facility
• Developed a standardized rate sheet to simplify planning and deployment
• Managed six+ activations during the second half of the year, in bars, at celebrations and golf tournaments

By offloading logistics and execution to MDNT, Patrón’s sales team remained in market while key partners received elevated event support. The engagement created a scalable, repeatable model for field marketing without increasing internal operational burden.